Backlinks authority and Google
OK, this is a immersive subject and I need to emphasise it’s not an exact science. But here is what I have learned in my analysis at the Backlinks clinic:
Authority – basics
The more authority your site has the better you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by people are also recognised as trustworthy by Google. A good illustration is the .edu and .gov domain extensions. These domains imply they are authoratitive sources of information and it’s a proven fact that in the eyes of Google backlinks from these web addresses to your web pages will send authority to your web pages. Another good example is Wikipedia as the entries here are almost always added by by tribes of people as opposed to a single source.
So it follows that authority is significantly influenced by the source of your backlinks and if authoritative sites link to your site then you receive their authority and in the eyes of Google you become more authoritative and hence the trust in your web pages by Google increases.
How Google declares what is and isn’t authoritative is undisclosed for good reason and aligns with Google’s thinking of “Do no evil”. The last thing the net needs is someone exploiting the formulae that Google untilzes in its efforts to try and bring some order to probably the most important technological development of this period in history.
How not to get Backlinks
And on this thought it’s valuable to state some ‘black hat sources and methods of acquiring backlinks that Google not only disapproves of but appears to be moving aggressively to ‘classify’ as illegitimate authorities. In no particular order of severity, the prime examples are:
- Paid backlinks – web sites where individuals purchase and sell backlinks
- Comment spam – entries that have links on web pages that are just not associated to the main content.
- Low quality and *duplicate content – ‘scraped’ or otherwise
- Unnatural growth – there are plenty of ways that this is achievable, Google isn’t stupid. Any sudden increase in the number of backlinks is going to register on Google’s radar, especially if it’s a recently registered domain.
- Backlinks from villainous web pages – these are particularly nasty as you are guilty by association – need I say more.
*There is another factor where I may be on shakey ground, but major media portals appear to get a lot of authority and I have definitely found significant quantities of the same content over and over again on different portals with no penalties, I am still monitoring this, only as a portion of of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future article….
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Tags: Authorities, backlinks, Black Hat, Domain Extensions, Exact Science, Formulae, Good Reason, google, Google Web, Gov Domain, Great News, Illustration, Low Quality, Page Ranking, Prime Examples, Search Engine Optimisation, seo, seo marketing, Severity, Single Source, Sources Of Information, Technological Development, Tribes, Web Pages, WikipediaPosted in
