E-Bay Express is the latest move by the auction giant E-Bay to capture yet another market. E-Bay Express is still bringing buyers and sellers together, but in a different way.

E-Bay Express offers all new merchandise, not used or antique. Everything on E-Bay Express is already priced. There is no bidding, reserve bids, waiting for an auction to close. No sniping and no risk.

Sellers are specially chosen for the quality of their merchandise and for their spotless feedback ratings. They are in the top few percent of all sellers on the E-Bay auctions and E-Bay Stores. E-Bay Express sellers have already listed their quality items and priced them. These new goods are ready to ship.

Buyers have the advantage in using E-Bay Express of no waiting. In the past, items placed on E-Bay auctions could be purchased as a Buy It Now item, but you had to search, find the item, buy it, arrange for shipping, then search for the next item on your shopping list, find the item, buy it and arrange for shipping.

The E-Bay Express has eliminated the hassles of dealing with multiple sellers. Using E-Bay Express is like entering an online department store. You can push your shopping cart down the aisles, selecting something from this department and two items from another and yet another item from a third department. Then, when you are ready to check out, you take your shopping cart to the checkout stand and swipe your credit card once. The different departments are credit with the appropriate sales and everyone is satisfied.

The E-Bay Express works the same way, only instead of departments; you have E-Bay sellers. You can purchase from one or a dozen different sellers, and then by taking your virtual shopping cart to the checkout area, you only are required to enter payment information once. The distribution of orders is handled by the E-Bay Express software.

The concept of the shopping cart is not new; even the concept of multiple venders with one payout site is not new. Half.com which was absorbed by E-Bay used a single checkout stand for its used book dealer network among others. What is new is the power of the E-Bay name behind the model. It is certain to make a difference in whether this approach on E-Bay skyrockets as has so many other things tried by the parent company. It almost seems as if they can do nothing wrong in their marketing approach.

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