Drive More Traffic to Your Website & Increase Sales With Video Emails – Email Marketing Tips

December 4th, 2009 by admin

When most people think of email marketing they think of sending out newsletters to either a direct mail marketing list or to a more familiar audience of customers who have bought something before, become a member of a group, signed up for product updates, or any number of other reasons. All these ways of marketing your business by sending out mass emails are good things to do. You may want to consider doing something a little different and even more intimate than email newsletters or updates in text form. Try sending out your newsletters and emails as a video message instead. It is more personal, catchy and creative, and your recipients will not only get to know you better, but they will realize that you stand out from the crowd–all things that can and ultimately bring in more sales and profits. Here’s how to do it.

In order to send out a video email you have to have a video, of course. There are two ways of getting one. The first is to copy and paste a video that you want to send from any of the video sharing sites like YouTube, Google, Yahoo, MySpace or any number of other ones. Go to the particular video site that you want and find the URL box usually just to the right of the video. Right click and copy.

The most sure-fire way to assure yourself that visitors will optin to your newsletter using your online form is to brand yourself well by providing useful and important information. Make yourself a constant and positive presence on social networking sites and in forums. Be the go-to person for answers to problems and questions surrounding your niche. Another highly effective way to make yourself known online and thus increase your optin email marketing rate is to create an ebook. Writing an ebook has never been easier, or you can even outsource the work and have a professional writer create the book for you. Make yourself an authority in your niche, and in the ebook offer helpful advice or information that those interested in your niche product or service cannot find anywhere else. Once your ebook is created, sign up affiliates to sell the book or give it away by placing your ebook in marketplaces like Clickbank or PayDotCom.

Speaking of giving stuff away, this is also a VERY effective method for increasing your optin email marketing campaigns. Promise new subscribers a valuable free product or service as a reward for signing up, then deliver in spades. In other words, always give more than they expect. For instance, offer them a free download of a valuable ebook in your niche. Once they have completed the download process have an unexpected bonus waiting for them.

These are just a few of the ways to increase your optin email marketing. With enthusiasm and persistence, along with a healthy dose of imagination, you will soon discover that when it comes to getting subscribers to your email list, and thus creating buying customers for your niche product or service, the sky truly is the limit

Resource Author Francisco Rodriguez H.
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